Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
Майя Пономаренко
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While it didn’t make the cut, the Instax Square SQ1 is also worth a brief mention. Like the Mini 12, the Square SQ1 produces good-quality shots, is easy to set up and use, and features a built-in selfie mirror. The reason we didn’t include it above, however, is that it costs nearly twice as much as the Mini 12 at $159.95, though we do sometimes see it on sale for $100. That said, it might be worth a look if you prefer large 2.4 x 2.4-inch square prints and relatively true-to-life photos over vintage-looking stills. After all, the SQ1 is still cheaper than the Polaroid Flip and produces higher-quality images than the Kodak Mini Shot 3 Square Retro, which also prints similarly sized square shots.